The Formula Milk debate…again!
What does the new bill mean?
So it hits the news again. MP’s have backed Scottish MP Alison Thewliss as she asks for tighter regulations regarding formula milk companies and the way they advertise. I stumbles across the news via twitter. My initial reaction was disgust, as yet again it’s another way that parents who formula feed by choice or need are alienated.
Then I read what the New bill is all about. Actually it’s more about giving parents more informed choice rather than taking it away.
I’m 100% in the fed is fed camp. I formula fed my daughter after a few weeks of attempting to breastfeed and I breastfed my son for 6 months. The best parent is one who only wants to do the best for their children. Once a decision is made to formula feed we want to choose the ‘best one’. We are drawn in by marketing. That is the intention of marketing. As a midwife, mums would ask me, which is the best one (formula) for my baby? Generally speaking there is not a lot of nutritional difference in any of the formula milks.
However, the brands in an attempt to stand out from the rest try to produce a formula that is branded as being better because…it has more iron, it’s organic, it has a prebiotic etc.
When they claim that their milk is better based on studies, the studies are often funded by brand. This means that often they have the ability to oversee and manipulate the results in favour of their milk.
I believe that the new bill is calling for independent testing and more clarity on the contents of formula milk and their benefits. Which I believe is giving parents more information not less.
Here is the story on the BBC breakfast news.